Ask any online marketer what their domain name means to them, and they will automatically tell you that their domain name is their company’s identity. It tells surfer everything they need to know: who they are? What they do? What their product/service can do for them.

It essentially acts as a summation of your company’s web identity, so making sure you pick one that accurately describes you is vital.

For this reason we recommend that you pick something that is memorable, distinct and original. One that stands out from the rest in your product niche, but also at the same time efficiently reflects your company’s products/service.

So how do you decide which is the right domain for you?

Well the first thing we recommend, especially if you are interested in incorporating SEO into your web design, is to pick a domain name that is SEO friendly.

But as with all things, this in itself can lead to more problems when it comes to choosing your domain. You see, you are just one of many companies online, who have undertaken the task of finding a URL that is SEO friendly.

So trying to find one that is distinct to your product niche and that has also been left untouched can be difficult. The competition is fierce.

But you can overcome this. You can offer your domain a uniqueness presence. Take the following details for example. Each can help make your decision easier.

Brand: as we said before your domain name is your websites identity. It represents who you are to the entire marketing sector and what you are trying to achieve as a company.

Saying this, your brand essence can also play an important factor in what domain you decide to choose.

All your brand is, is an extension of your company’s identity. It is another means of allowing your surfers to recognise who you are and what you do.

So if for example you are a property investment teaching company, within your domain name it needs to mention the phrases ‘property courses’ or ‘property investment.’

Length: which do you choose? A short domain name that is easy to remember and type into your browser or a long domain name that will enable you to incorporate SEO and explain your product?

Both of these have got their benefits. It is just a matter of deciding which one would best benefit your website.

One way you can have the best of both these worlds is to set a word restriction of up to 67 characters. By doing this, you can give your domain name just enough description length so that it is not obscured, but a clear cut off point.

Saying this, if you can keep your domain name to under 67 characters that will prevent surfers from making any errors when come to type in your domain name.

Hyphens: similar to the length of your domain names, hyphens can bring both its advantages and its disadvantages.

On the one hand, using hyphens can help you to get the domain you want whilst making your keywords more accessible to SEO e.g. propertyinvestment to property-investment.

But then on the opposite end of the scale, if surfers forget to include them, they could either be taken to another company’s website, or they won’t be able to find your website at all.

Domain name type: when picking your domain name you need to decide what you want your top level domain to be.

All a top level domain is, is your domain names extension for example .com, .net, .org, .us or .biz.

Now most companies choose to go for .com but there is nothing necessarily wrong with using any of the others we have mentioned above. In fact, with .com being such a popular domain source, it can be quite competitive to get your domain name with them so choosing one of the others could ensure you get the domain you want.

So take the time to decide what domain name best suites your website, and make sure you consider all the above pointers. Do that and you can offer your website the best in domain representation.

By Caite Scott

Caite Scott is a professional copywriter who has been working in the field of digital marketing and new media web design for over 6 years.

I have helped develop, design and market over a dozen websites in the past couple of years, and invariably the number one issue that all website (and of course blog) owners have is getting people to visit. It goes without saying that if your site is useless, poorly designed or hard to navigate, any visitors you do get will leave quicker than how they found you. Although I won’t go into in this article, your website or blog must have a level of “stickiness” to it. In other words it makes people not only come back, but tell their friends.

I am going to present to you in this article a great way to attract visitors to your website, and it won’t cost you a dime. What it will cost you is persistence and time. In other words as long as you continue with your efforts in this process and are willing to dedicate an hour per day of your time, in thirty days you could be receiving thousands of hits to your website or blog.

Regardless of what your site is about you are knowledgeable in that area, and because you are you can pass that knowledge along to others. In order to do this you must write about the subject. You are probably thinking that you aren’t much of a writer, but you will be surprised that once you start writing on a subject that you are passionate about, you can pop out articles left and right.

Once you write your article about your subject you will put at the end of your article a resource box that will point the readers back to your website or blog. This allows them to know who wrote the article and how they can learn more about you.

Then simply take this article and submit it to various article directories so people can read it. Article directories are websites that allow you to post your articles and resource box for free. They receive tens of thousands of hits daily from people looking to learn about a variety of topics, including yours. Along with reading your articles, many visitors to these directories are website and blog owners themselves, and they are looking for content. These article directories allow for these visitors to do what is called, “syndication”. In other words visitors can take the articles and post it on their own websites or blogs so as long as the article is intact along with the resource box! Now imagine if one article gets picked up by a dozen websites, each of which receives 5000 hits per day. That is your article and website address getting exposed to an additional 60,000 people each and everyday. Sounds exciting right? Right!

Here is how this process works. Your first step is to write an article no less than 400 words and no greater than 800 words on a topic that relates to your website or blog. For example, let’s say you run a website selling video games. You can write reviews, tips, tricks etc, on games you are familiar with (that you also sell).

Once you have your article written then write your resource box and put it at the end of your article. A typical resource box will read, “About the Author: John Jones is the owner of XYZ Computer Games. You can learn more about XYZ by visiting their website at {insert you web address here}.” This resource box tells the reader who you are, puts the company name out there (if you have a company) and then of course most importantly your website address so the reader can find you.

Your article is written and it has a great resource box at the end of it, so now what do you do? The next step is to take this article and submit it to various article directories. The big ones like Bukisa, Article Dashboard and Ezine are just a few of the many good free ones out there. You can do a Google search on the term “article directory” and you will receive a list of the many you can choose from. Submit your article to these directories.

The last thing to do is to start over. In other words go back to step one and repeat this process submitting one article everyday until you receive the number of hits you are looking for. I recommend writing and submitting one article everyday. This way you have fresh content on the article directories on a daily basis. Writing more than one article daily will end costing you since your articles will be competing against one another for viewing time (unless they are submitted to different categories).

You now have the knowledge you need to build your website’s or blog’s popularity without spending a dime. If you are willing to put the time and effort in, you can receive as many hits to your site that you want.

By Bruce A. Tucker

About the Author

Bruce Tucker is a contributing writer to Indocquent, an online advertising and social networking medium where you can promote your business, products and services for sale and hire throughout the world without pay-per-click prices or auction fees. You can also follow him on Twitter.

It is important to create a website before you create an online trade. Whether a person has to use regular mail or email, or has to purchase an article online, they would likely end up looking at a web site first. However, web sites are not just used for communication and for trading stocks and options, they can also provide solutions for people looking to discover love and romance on the Internet. It is possible to create your own website quickly and easily. It is never too late.

Unsure of how to create a new web site? A quick look at this article will show you the way. So what constitutes a web site? A web site is data consisting of pages, images, visual and sound content that is accessed through a web server via the world wide web.

If a web site is a building, then web pages are the pillars that hold it up. For this reason, it is vital that you have a good idea of how many web pages your web site will need. The amount of data your web site is going to handle should determine how many web pages you must have.

A general knowledge of the technical aspects of website building is enough if you intend to create your own website. Beyond the technical aspects, you need a plan for what your website will look like, and make sure that you don’t put so much into the website that you go over budget.

For the most part, HTML editing software is helpful when you want to design an internet site. Of course, you have to purchase a domain for it too. Nevertheless, you may find website builders to be of assistance in developing your site. Their website wizard software program leads you step by step through the procedure by which you construct your site.

If you are going to create your own website you should seek the help of a graphic designer. This person will collaborate with you to design a superb layout for the site. There is a wealth of additional information available on the internet to assist you with designing the site as well.

By Tem Balanco

The Internet is the world’s biggest marketplace, where you can buy and sell almost anything, so creating a website is the first step when starting an online enterprise. Today’s savvy consumers use the Internet to send and receive e-mail, read articles, shop for products and services and even find true love. Therefore, the necessity to create your own website for any business venture is vital to its long-term success. If you’re not sure of exactly how to create a website, then stop a moment and read this article. What exactly is a web site? It is content stored on a web server and shown over the internet.