Running a club website can be an exciting experience but lately, you notice that you’re losing your members’ attention and fewer people are responding to your ads and call-to-action notifications. Are you losing your touch? Is your club losing its relevance? Probably not. You probably just need to make a few changes to your online site and tweak a few things here and there. Is change inevitable? You bet. Here are tips on keeping your club’s website cool but still practical:

Choose a good design and layout

More often than not, the practicality and attractiveness of your club’s website rests on its design and layout. Examine your current layout carefully – consider the arrangements of information, content, titles, ads, graphics, images, videos, links, etc.

Consider your choice of background color, styles and fonts. Make sure that even if these elements differ from one another, they work as a cohesive whole. Don’t use a loud color, a garish image or a funky font for the sake of using something different. Remember that these are parts of a whole and must function to make a practical but still cool website.

Provide a cool interactive experience for visitors

Don’t be afraid to use technology – new apps, scripts and software are available to help make your website a place on the Web that people enjoy going to. Use different elements such as content, graphics, audio and video but make sure you have a theme that will hold them together. If the elements don’t make sense together, they will only clash for your visitors’ attention and this can make one unpleasant and uncool experience.

Make navigation easy

One of the most commonly overlooked functions of a club website is navigation. To keep your club’s website cool but still practical, it helps to ensure that members find what they want when they need it. Nothing is more frustrating that spending more time than is necessary just looking for information that for all intents and purposes should be easy to find.

Navigation is part of the design and layout of your club’s website. Consider carefully how links are to be organized and which ones to delete. Remove any dead links you may have. Getting members to click on a dead end is uncool and annoying. Make sure that if a link to information exists, it should be made available.

Listen to your members

Periodically, send out a survey asking your members to write any recommendations, comments or requests they may have. Review these comments and suggestions because they will be useful in helping you improve and maintain your club’s website. After all, it will be your members who will be using your website. They, too, know exactly what makes it cool but still practical.

Learn how to keep your MOMS Club websites cool but still practical and bring new members in.

Web design is an art and a science, that is what makes it so hard as most of us do not have the artistic talent to produce good Web designs. In the early days, Web design was relatively simple. You could combine images and text and that was about it. No complex layouts, no fancy fonts and no multimedia or animation.

Over the years Web design has evolved and Web design programs have evolved with it, with new features that allow you to do more than just combine words and images. and today there is more than one way to design a Web site.

Thankfully there are many programs out there to day that allow you to create a Web site without having to know anything about HTML but it will help you if you learn the basics.

So What exactly is a Web site. In a nutshell a Web site is a collection of individual pages Linked together. You will need a Home page (the first page visitors see when they arrive at your site) and that page needs to lead them to all the other pages of your site. Usually with links to each of the main sections of your site. Those pages then link to subsections that can lead to deeper subsections.

Planning your site is very important. Determining how to divide the pages into sections and how those section then link to each other. Your site may start off small but all good sites grow, and the bigger they get the harder they are to manage. Planning for the growth of your site before you start can make all the difference later.

Before you get to far into building your site, take some time to plan your site and think about its structure and organization. If you plan ahead you will save yourself some grief and stand a much better chance of creating a site that is easy to maintain and update.

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When you are creating a new ecommerce website you’re creating it for one simple reason, to make those sales. No matter what your product is there are a set of standards which are always important to apply if you want to have a successful site. Whether it’s functional or purely aesthetic it could make a major difference to how confident potential clients are about using your site. Here is a selection of best practices in order to ensure that your site has some of the most basic and most important element s in developing a high standard of ecommerce website.

Easy Navigation

This is the first key to a good site. You could have the best value products in the world but they’re no use to you if your clients can’t find them. Refrain from having an over complex navigation structure as this can get frustrating. Simply ensure that you have all products well organised in a complete range of categories. That way, your users will find the use of the site easier and will be more likely to buy from you as a result.

Open Honest Information

Never treat your customer like an idiot. It doesn’t go down well. Your customers are good enough to use your service so it is vital to do them the courtesy of being open and honest about all aspects of the purchasing process. Having hidden tax or delivery charges will really irritate customers as they feel your trying to pull a fast one. If you have to make additional charges, let them know at the beginning. Better that than have them get half way through a purchase before they realise.

Privacy Policy

A privacy policy should always be located somewhere people can find it on your site. This is very important as you have to make your employees aware that you are protecting their details. This not only develops a level of trust between you and your clients but is also important for legal reason. Security is vital, so if you want them to make a credit card transaction you will also want to look into employing a money transfer service.

Constantly Adapting

The final point is to always adapt your site. Constant tweaks will continually improve your site and will alleviate the need for a complete overhaul. While this article doesn’t cover everything these are the basics that you will need to get underway in making your site user friendly.

Sam Qam uses a money transfer service to control every credit card transaction on his website.