Archive for January, 2012

Putting Your Creativity To Website Design: How To Manage Web Design Projects

Tuesday, January 31st, 2012

Managing projects in website design is a vital skill to have. As the guy in charge of the outcome, you have to think about what goals you need to achieve for your clients, how they will be met and in what order. This form of thinking will help you be more organised, think more clearly and will enable you to meet your client’s needs.

When you commence on any project you’ll need to communicate with the clients first of all. Through this meeting identify their goals, their unique business angle and their target audience. Then make sure you have a point of contact where you will get your resources and information from. For communication and project management purposes, it’s key that you have a liaison within the business who you can speak to.

Subsequently to this, you’ll be coming up with ideas for the website design. You could do a design board with a few ideas or a sketch of each design, or if total restructuring is required complete sketches of sitemaps. As part of this process, you should be thinking about what’s most important to the website and what is not. At this stage, you should only be thinking about the main structure and functionality of the website and showing examples of this to the clients in the form you choose (sketches, test website etc).

After discussing the main structure, it’s time to meet with clients to chat about content. Content writing is a lengthy process and will take up a large amount of the client’s time, leaving you time to begin the base design. After creating the base design, free up time in your calendar where you can meet with clients and readjust the design in accordance with their thoughts. The feedback process can be lengthy, as you may have to go backwards and forwards, adjusting the design, until they are happy. At this stage, make sure you manage your time well and keep in constant contact with clients.

Now you can get to the fun part, designing the rest of the website’s layout. Each time you successfully complete a stage of the design process, have your liaison within the client’s company, take a look over the design and send you any necessary pictures, videos or content. Once the design layout is fully agreed upon, you can then begin to create the website (in html/CSS). Then it’s off for another round of feedback (after the creation of the website) where any adjustments can be made. After confirmation, the website will need to be checked over for errors or any technical issues before going live.

Project management for web design needs a number of skills, the most important of being:

*Good communication skills with clients,
*Organisation,
*Willingness to listen to feedback and criticism,
*Good time management skills,
*A load of patience;
*And a willingness to work out of normal hours.

If interested in website design Birmingham, have a look at www.aimprouk.com

Author: Marie Coles
Article Source: EzineArticles.com
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Discover Why Color Psychology Plays an Important Role in Web Design

Tuesday, January 31st, 2012

Not sure what colors are best to use for your website? Psychology may hold the answer! Believe it or not, web design and color psychology go hand in hand when you want to create a website that grabs your visitor’s attention and leads them to take action.

To design an effective and professional-looking website, your colors need to compliment one another, and also be comfortable and easy to read. But they should also be chosen with their psychological effects in mind. Colors trigger emotional responses in people, far more than words do. They send a definite, almost immediate non-verbal message about your brand, and have a huge subconscious impact on whether or not visitors to your website will choose to buy from you.

Colors are generally divided into three ‘temperatures’. Warm colors, such as reds, oranges and yellows, come across as exciting and bold. Unless your brand message is full of energy and power, warm colors should not be the main color palette for your website. Cool colors, like blues, greens, magentas and violets, are relaxing, soothing and tend to create a calm feeling. These colors can be used throughout your website. Neutral tones, like blacks, whites and greys, compliment either warm or cool colors and are perfect to use as backgrounds.

The best way to choose a color palette for your website is to think of the emotion you want your site visitors to feel when they hit your home page. What impression do you want them to have of your brand? What actions do you want them to take? The following web design and color psychology tip list will help you narrow down your choices:

Neutral Colors
White: clean, refreshing, pure, contemporary
Black: elegance, power, sophisticated, classic
Grey: authority, tradition, conservative, practical
Brown: effective, rich, helpful, natural

Warm Colors
Red: passion, strength, aggressive, excitement
Orange: pleasure, vibrant, playful, cheerful
Yellow: happy, intellectual, warm, jealous

Cool Colors
Blue: trust, security, fiscal responsibility, reliability
Green: wealth, status, natural, growth
Purple: upscale, artistic, spiritual, luxury

For your color palette to work, it must be balanced and harmonious. If you have too many colors, it looks confusing and messy…and too few looks boring. Choose 2 or 3 main colors for your website, and then accent them with different shades of those colors. Keep in mind that, overall, the best color scheme for reading online is black text on a white background.

When you put web design and color psychology to work together, you have a much better chance of creating a website that not only supports your brand and impresses your visitors, but encourages them to take action.

Bird and Co Creative is a graphic design company providing effective marketing solutions for small businesses.

Author: Ruth Williams
Article Source: EzineArticles.com
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Web Design Is The Best Tools To Get Your Website Noticed

Tuesday, January 31st, 2012

Web Design is one of the best tools you can use to get your website noticed by your target audience. If your website is not designed properly chances are that the visitor will take one look and decide it is not what they are looking for. With the help of the professionals you can create a campaign that is creative and will grab the attention of your prospective clients.

Your website should be designed to reflect your company’s services or products and should not only be innovative and interesting for the reader, but should also be simple to navigate. Creating an attractive website which incorporates eye catching graphics and is interesting and easy to use is vital if you want to keep ahead of your competition.

You can also use email marketing as a means to keep your visitors informed of all the latest developments and advise them of any special offers, this way they will visit your site regularly to keep up-to-date with all the latest events. This will not only enhance existing relationships but will also give you more possibilities of turning a prospect into a new customer.

A well designed website is not just about adding lots of information and attractive graphics it needs to be SEO friendly if you are going to keep ahead of your competition. SEO is search engine optimisation, which basically means that a prospect will type the product or service into the search engine to allow him to browse the companies that are displayed. Most people when browsing the internet don’t look further than the 1st page. By using the services of the professionals they will know exactly what codes need to be installed so that your site is SEO friendly and make it easier for the search engine crawlers to index your site. This will put it higher in the rankings and make it more visible to your consumers.

If it all sounds a little complicated that’s because it is! It takes a lot of hard work to make a website interesting enough to keep your visitors coming back for more and by using the professionals you can be sure that you are getting the right type of web design for your needs. You need to do some research to ensure that you have an experienced company who will carry out their promises within your budget and of course the best place to find what you are looking for is on the internet.

Sue Mitchell is a Editorial Manager of Aclickahead Writers, having a large number of articles published on various well reputed internet sites. Check out the latest trends in Branding, Web Design and Corporate Gifts

Author: Sue Mitchell
Article Source: EzineArticles.com
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