A few years ago we saw the birth of the dot com era, to which we provided tools for detecting and generating demand destined to software and service companies. We want to share here a few things we learned in terms of using Internet Marketing.

Customers do not use the internet solely to buy products and services or to interact with companies. Internet is not always used for professional purposes but for fun. People share information about the topics that they are interested in, do research and to have fun.

People do not generally believe all features of a product or a service are real when it is the same company which is telling them so. The words and opinions of their friends and family about a product is more powerful than a company’s words. A good marketing program should be aware of this and instead of spending a lot of time describing what your product does, have other people talk about them.

One of the goals of Internet marketing should be giving people information that they can actually use at the moment of making purchases and not just spam. Companies should take their website seriously because they are the portal that potential customers use to know about your company and your product. Proper marketing seeks to rid the customers of the bias they might have about it.

Internet marketing strategies are aimed at capturing people’s attention, motivating them to read on, or to stay on a little longer, to excite, to provide a high quality service, etc. People even help companies that have not requested it when the products they sell satisfied their needs.

Effective marketing is fresh, creative, entertaining, informative and appealing to the customer. When you speak the language of your customers you improve your relationship with them and they can see it in the product you sell or service you provide.

A form of Internet marketing is the creating of forums or spaces where people have the opportunity to interact and share ideas about certain products. You may also use these spaces to tell the customers about your commercial process. Internet marketing will allow your company get the customer to listen to you or pay attention to your messages.

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The pace at which internet marketing is growing is unprecedented. But it also makes it difficult or virtually impossible for entrepreneurs to stand out from the rest with the overwhelming amount of online businesses being created every day. It is a daily challenge that causes 97% of online ventures to fail worldwide. So our main objective should be to focus on the fundamental principles that make up the exclusive 3% group of marketers to achieve success on the net.

The easiest way to clearly explain how to become part of that select group is by breaking the main reasons down into 10 points:

1.- Begin with the END in mind.

Marketers should always have a clear purpose of what they want their business and products to be like, and they must work towards that. Why? Because once you get to the end product, you want to fully recognize it and be on top of what you are currently offering the market. You finally want to become a market force in that specific niche, generating as much profit as possible.

2.- Know why you do what you do.

One of the most important principles for internet marketers lies in accomplishing the goals established by their mission statement. It is great to aim for a 100,000 dollars monthly income but, what does that really give you? Work for greater objectives that will make you feel good about yourself when you go to bed every night. That might be helping a relative with their current financial situation or philanthropy, just to name a couple.

3.- The Law of Attraction is not everything.

Harsh huh? Well, sad but true. You should in fact surround yourself with people and ideas that will drive you towards success and positive things, but that alone will not get you anywhere. You need the tools and training to understand what needs to be done and actually DO IT. That is one of the most crucial and fundamental principles behind real business achievements. It is like wanting to win the lottery but never buying the actual ticket; chances are it will never happen.

4.- Do not be a perfectionist.

This is a common mistake made by most marketers. Nothing in this world that is created by humans will ever be perfect. It is unfortunately in our nature, so the same applies to online businesses. Needless to say, people should not embrace incorrect concepts regarding internet marketing nor offer poor quality items; not at all. Just try to the best of your abilities, to come up with the best possible service standards and product line. By doing so, you will be shocked by the amount of success of your business and you will hardly have to postpone a product launch ever again.

5.- Always consider automation, leverage and scalability.

If a project cannot run on autopilot, it will probably take too much of your time. If you are not able to leverage existing systems and knowledge from current successful entrepreneurs, then you are sure to fail. Finally, if your business model cannot grow exponentially without increasing costs, well, you basically will not be generating or keeping profits on the long run. These 3 principles determine the level of success of all Internet marketers today. So keep that in mind.

6.- Form a mastermind group.

Marketers should always have the ability to network and start joint ventures without prejudice. Like I said previously, it is crucial to be willing to learn from others in the industry and be constantly exchanging contact information for future opportunities. We are creative individuals with unique ideas, so absorb all the knowledge you can and expose yourself to new groundbreaking concepts by being out there. Be teachable and active, and become part of a group of business visionaries with interests alike.

7.- Find a good and knowledgeable mentor.

Successful marketers will always relate his or her story to a business mentor, because they are constantly walking into the footsteps of millionaires and billionaires that worked very hard to achieve that status and their current financial situation. Keep in mind that it is far better to learn from the success of other people in the industry than from your own mistakes.

8.- Do what you do best and outsource the rest.

Wow, it even rhymes! It is all about being time effective and putting your expertise to work for your own benefit when running a business on the internet. If you are the best in the world at doing a specific thing, outsource or out-task it. I have not met a single marketer to this day, who is an expert on absolutely every single aspect of online business considering his or her abilities alone. Remember when I mentioned mastermind groups earlier? This is definitely a good reason why you should be part of one.

9.- Educated marketing judgment.

Do not, and I repeat, do not let your ego put you in a place where you cannot learn, or buy a promising product or escape the traps of useless persistence. Try to truly determine if some marketing technique is working or if certain additions to your product line will genuinely help your business model. You have to able to differentiate between that and a pointless course of action. So, be wise and avoid risks by analyzing the market and being honest with yourself and business associates.

10.- Stay ahead of the curve and industry competitors.

All the principles mentioned above will become worthless if you are not out there on top of the latest strategies and market opportunities. Again, expose yourself to new ideas and give them a try. Not all products are overpriced and not every online opportunity is filled with uninspiring and dull people. Be open-minded and willing to take intelligent risks according to your budget. Be smart and stay active!

Hopefully, these 10 principles will offer you and other Internet marketers in the online industry a broader insight regarding what we should have in mind before starting a business and also how to correctly run and improve it. What I am sharing here, is by no means a universal truth, it is an honest guideline based on personal experience and input from people that I have worked with before.

To your success.

About this Author

Pablo Guessi is an Internet Marketer who specializes on Online Advertising and organic traffic techniques. For more information on entrepreneurial principles and valuable free gifts while marketing a unique business opportunity, please visit: [http://www.prmarketingteam.com]

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It is remarkable to note that there are still many established plaintiff’s law firms with no defined Internet marketing budgets. I’m not talking solo practitioners here, rather firms with three, four or more lawyers. Maybe your firm dominates its market because you landed a local television legal expert gig, or you have thrived as a result of seven figure case referrals from your network – why would any lawyer not want to generate additional leads from the Internet, where the return on your marketing dollars can be higher than virtually any other investment?

5 years ago, a professional Web site was par for the course for any successful law firm. Today, a mature Internet marketing program is a “must-have” and no longer a “nice-to-have”.

So, how do you start and what do you focus on? The answer to this depends on what you are trying to accomplish and the type of new business leads that you are looking to generate.

A well designed Web site is typically the first step for most firms. Design is much more than aesthetics. It is about how conducive your Web site is to capturing leads and how well your content reflects the type of search traffic you wish to generate.

The second step for most plaintiff’s firms is search engine optimization. There are onsite elements (including tags, keyword phrases, specific landing pages) and off site elements (including directory submissions, link building, article submission, press releases). Search engine optimization has become very sophisticated and it pays to do your homework and to speak with multiple vendors before making a decision.

Because of the growing role of content in search engine formulas, the next consideration for law firms is the degree of internal or external resources to dedicate to content creation for the firm. Having SEO experts monitor and optimize all content produced by your firm can magnify the value of these efforts. In fact, this is one critical area that most law firms overlook. They optimize their Web site, they have a firm engage in link building and then the law firm proceeds to have an internal staff member update a blog, with little or no regard for the impact on search engine recognition. As a result, Attorney Internet marketing efforts become less efficient and much time is wasted, when results could have been obtained with less resource investment.

Some firms may decide that Pay Per Click is a viable alternative in particular situations. In certain toxic tort or product defect cases firms have to react quickly and SEO has too long of a ramp up time and is not sufficiently predictable. While SEO may work well for a search phrase such as “medical malpractice lawyer New York” it will not fly for “Hydroxycut lawsuit”, where time is of the essence and firms are seeking to reach a specific claimant audience before the competition does.

The best advice I can give is to learn as much as possible about SEO and PPC and the impact of content on organic search results. There are many free Web resources on these and other lawyer internet marketing strategies.

About this Author

John Zissu is the President and Founder of LitigatorEdge Marketing. We specialize in high return on investment but have delivered cutting-edge online marketing programs for companies in various industries. For more information on attorney Internet marketing best practices please visit the LitigatorEdge Web site at http://www.litigatoredge.com

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