As an online business owner, you must market your website and bring traffic to your website to get a sale. If you don’t bring in the traffic, you stand no chance of getting sales. So how do you increase the traffic to your website? Many people often choose to take an internet marketing tutorial to help them improve their business. This, however, leads to another question. With all that are available online, which one do you choose?

One of the first things you can look at when considering an Internet marketing tutorial is whether or not they allow you a revenue stream. In other words, when you join their program, they will allow you to be an affiliate and earn commissions on anyone that joins through your link. Many programs offer this as it is both beneficial to their enrollees and themselves. If you find one that does not offer it to you, you can certainly ask if they will consider it. If they don’t offer this service to you, move on to another program.

You will also want to look for an Internet marketing tutorial that offers step-by-step instructions on the different marketing techniques they will be discussing. It’s important that they go through each method in detail, so that you may have time to learn it, as well as enlist the method in your marketing program. If you find a program that does not offer in-depth training, but one that simply touches on the different methods you should be using, forget about them and find one that will actually take the time to teach you what you need to know to be successful. Unfortunately, there are a lot of companies offering online marketing training, but do not really have the qualifications to teach someone else.

Another item to look at when trying to choose what Internet marketing tutorial to use is feedback from their prior enrollee. If they do not provide you with a list of references, you can certainly do a search online. Generally, if they do not provide you with a list of references, you should move on. However, if you do a search and find a lot of negative feedback, you will have your answer and will have to choose another. You also want to look at the company itself. They are teaching the methods they state you should be using, but are they successful? Have the methods their teaching actually worked for them?

If you are considering methods to increase the traffic to your website and improve your sales, you may want to consider enrolling in an Internet marketing tutorial [http://www.myinternetmarketingtrainingonline.com/33/finding-the-right-internet-marketing-tutorial/] program. Find one that allows you to become an affiliate, one that will provide in-depth training, and one that has received great reviews and you will find it to be very beneficial to your business. Even if you have been in business for awhile and are making money, you may learn new methods that will help you to improve your sales.

Ken Cobb is the founder and CEO of Next Level Enterprises, LLC a recognized leader in internet marketing and CRM solutions. Ken frequently writes on various subjects related to the home business and network marketing industry. For more information related to this article, please visit [http://www.iMarketingMastermindsBlog.com] Feel free to contact Ken at ken@iMarketingMasterminds.com

Author: Ken Cobb
Article Source: EzineArticles.com
Prof. Servan-Schreiber’s Moving Story on Fighting Cancer

Recently, I had the pleasure of speaking to existing and prospective business owners during a workshop sponsored by the Mississauga Business Enterprise Centre (MBEC) in Mississauga, Ontario Canada. It was a “search marketing” primer focused on search engine optimization (SEO) and pay-per-click marketing (PPC, primarily Google AdWords) – how they differ and don’t, and what is fundamental to both pieces. The goal? For these business leaders, largely SME’s, it was to make sense of what has become the most efficient and effective means by which to reach targeted consumers who are looking for their product or service offering.

Here, I wanted to frame up two fundamental yet interdependent approaches to search marketing – SEO and PPC marketing and discuss the important role of discovery research. We’ll cover several “real world” questions as put forward by business and marketing leaders as they thought about their own opportunities.

While presenting, it was clear that two hours was not enough time. Here, I’ve similarly found that even an introduction to search marketing is the stuff of a multi-part article. We begin this three part series with pay per click marketing. Future installments will discuss search engine optimization before tying it all together with what should actually be the first activity, keyword discover research.

Anatomy of PPC Marketing (Google AdWords)

What is PPC Marketing? What is Google Adwords? How do I build a campaign? How much does it cost? These are the most typical questions. Let’s start with a definition (mine among countless out there!)

PPC Marketing – is an internet advertising activity whereby relevant ads linking to web relevant pages are served to searchers who have keyed in specific keywords in an effort to find relevant and useful information.

Ok, so we like the word relevant. That’s cool because so does Google AdWords. It does make sense, though, right? When you “Google” something, say, “Caribbean Vacations”, do you want ads displayed that offer you uses cars? European Vacations? Of course not.

Does the Highest Bidder Get their Ad Placed First?

Not necessarily. One thing that is important to your PPC efforts will be “Quality Score”. This is Google rating you in a couple of ways. Remember that word “relevance”? Simply, Google will take the quality (preciseness) of the match between keywords you’re utilizing and the keywords entered by the searcher, its alignment with both the ad copy in the ad you created and the actual content of the page that the ad takes the searcher to (referred to commonly as the “landing page”). This example should clear it up:

Keyword
entered by searcher: ‘wedding favors’

Ad Copy
You created numerous references to wedding favors for sale
References to reception halls

Landing Page
You directed ad to page where there is a selection of wedding favors for sale
Page with reception halls

Quality Score
Google Assigns
‘Great’
‘Poor’

Bid per Click
advertiser bid – e.g. #1
50 cents
$1.00

Bid per Click

advertiser bid e.g. #2
50 cents
50 cents

Cost per Click Impact Google dictates
Lower
Higher

Ad Placement
Google dictates
Better/Higher
Poor/Lower

So, what’s happening here? In short, the advertiser with the best Quality Score wins and you get that “great” quality score by connecting the relevance dots between the search term, the ad served, and the landing page content. You’ve effectively done what Google wants from it’s advertisers to benefit its users; you’ve served great targeted content.

Did you catch the two ‘Bid per Click’ examples? The obvious questions…

In example one, why would Google reward the advertiser bidding 50 cents over the one bidding double? They’re leaving money on the table, right? No because searchers will invariably click on the more relevant ad (incidentally here, with the lower bid) with much greater frequency than the less relevant one. You are being rewarded for ‘doing it right’ – being relevant. As such, the lower bid ad will actually receive a higher ad placement than the other.

In example two, the more relevant ad will be served more frequently and with better ad placement than the other with the same bid, right? (You’re catching on to this relevance thing, good!). The added advantage to being “more” relevant is that although your bid per click is what you’re willing to pay per click is not actually what you will pay per click. That means that you will be rewarded with lower costs per click in addition to better ad placement.

I’ve seen many instances where keywords with “great” quality scores are actually costing far less than the set maximum bids. I call this marketing efficiency and it’s achieved only by employing effective PPC advertising strategies.

Return on PPC Marketing Investment

Let’s use the conventional marketing acronym ROMI (return on marketing investment). Based on what we’ve seen above, two competing advertisers both with $2000 monthly online marketing budgets can see very different results…and meet different business fates. When competition is tight, every dollar you can extend further means:

1. More money flowing to your bottom line (i.e., your pocket)
2. A relative advantage you have versus competitors

One can die while one can thrive. Pennies per click can break your business back if you’re not careful. SME’s with tighter budgets have a shorter lifeline but internet marketing levels the playing field in many ways. There will likely be firms with larger marketing budgets, but in PPC marketing it’s often the “smarter” marketer that takes share and wins. Will it be the difference between success and failure for you?

There’s more to PPC Marketing, Too!

We’ve not touched on other tactical approaches you can employ with PPC marketing; like geographic, time-of-day/week, demographic, content and placement targeting. These serve to ensure your ad serving is even more refined and yes – even more efficient. Some of these advertising components are subjects unto themselves, so stay tuned for future articles in our search marketing series.

In part two of our SEO and PPC Internet Marketing series we’ll delve into the anatomy of search engine optimization while contrasting it to PPC marketing.

We’ll round out the series with part three and discuss what I’d say matters most to ensure effectiveness (and the efficiency that follows) – discovery research. Stay tuned!

Carm Maesano is an internet marketing professional and Managing Partner at Annex Media Marketing, Inc. http://www.AnnexMediaMarketing.com. Carm has authored various original articles on the subject and focuses on internet marketing as part of the overall business strategy of organizations. Annex Media provides SEO and Paid Search strategy guidance and management for firms in Canada and the U.S. seeking to grow their online presence.
Article Author: Carm Maesano
Annex Media – Internet & Marketing Strategy
© Annex Media.
Article may be used/circulated only with the above author’s credit (otherwise with expressed written permission).

Author: Carm Maesano
Article Source: EzineArticles.com
White Coat Hypertension

Internet marketing strategies should showcase the business or products that they are promoting in such a manner that business increases exponentially. The goal of any marketing strategy should be to increase visibility in the public eye. Internet marketing is no different, it is just approached differently.

The number one mistake made in Internet marketing is attempting to jump in to it without any advice, instruction or know how. Somehow people have decided that by purchasing a domain name and building a website that they will automatically generate traffic. Nothing could be further from the truth.

In order to successfully market any business or product the marketer should have a firm idea of what they are doing and why they are doing it in order to gauge the response received and make adjustments as necessary.

Email marketing can be an effective tool when used correctly. The opt-in list should be built with appropriate and engaging responses to keep them opted in and part of the program. Spamming people should be avoided to keep from having your name and brand targeted as bad. Remember that more people remember the bad comments about a product than remember the good comments.

Use social networking as an Internet marketing tool. If reaching the masses is the goal, and it should be, then social networking is the place to be. The social networking phenomena has reached more people than any one marketing strategy could dream of doing. Join a social network, set up pages that correspond to the business and include links to the target website.

Finally, no Internet marketing campaign would be complete without an offer. Make visitors an offer they can’t refuse. Whether it’s a contest, future newsletter or other promotional item, the key is getting them to the website.

Are you really interested in driving massive traffic to your website?

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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Author: Mark A. Abrahams
Article Source: EzineArticles.com
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