Archive for the 'Marketing' Category

Why Internet Marketing is NOT Driving Traffic! Know the Difference and Become a Marketer

Thursday, November 5th, 2009

From what I’ve seen, most people mistake “Internet Marketing” for “Traffic Generation” and think they’re actually “marketing” when in fact they’re only generating visitors to a website.

These 2 concepts are completely different, and in this article I’m going to explain to you that difference.

Let’s begin with the first one, “Internet Marketing.”

The one main, critical thing you can’t forget at all costs is what ‘marketing’ really is. Take a moment and think about that, like really think. What – to you – is ‘marketing’?

If you boil it down to the core, Marketing is finding a group of people that have a shared problem, then find the answer to that problem and give it to them. Give that group of people the solution to their problem.

I know this may sound basic, but a lot a times people forget about this entirely (me included!). Instead of focusing on giving people what they want, they get distracted by any number of things: making money, creating websites, making everything perfect, waiting for the right time, spending time doing things that don’t apply to what they’re doing…

There’s so many distractions out there, but that first one from above, ‘making money’, is probably the biggest one. And I say that because when the focus of your efforts is on making money, you lose focus of what you’re doing, which is to provide people with solutions to their problems. That’s marketing, and by marketing and providing value to people, the money will follow.

Now, on the other hand, there’s “traffic generation.” To drive traffic to a website, you simply put out content that makes people want to visit your site. To do this, there’s article marketing, video marketing, forum marketing, social media marketing, banners/ads, PPC, press releases, and tons more. But, traffic generation is simply the act of getting people to your website. Marketing is a whole other beast entirely.

To further illustrate this, let me ask you something: if you put in the time to write articles and make videos to get all these people to your site, and they DO go to your site, but they don’t like what they see or your message isn’t strong enough, or something else happens to make them leave… And they end up taking no action… Does it benefit you at all?

No. It doesn’t.

What’s the whole point of driving all of those visitors to your website if they don’t take an action when they get there? You’re driving them to your site to fill out a form, opt in to a list, make a comment, or some specific action. If your marketing is terrible and they end up leaving, you’ve wasted your time.

That’s how “traffic” is different from “marketing.” To maximize your efforts with generating leads into your business, it’s really necessary that you learn how to get those people, those possible leads, to take an action when they get to your site. Otherwise, you’re definitely wasting your time.

Hopefully by now you realize the difference between marketing and traffic generation. Both are necessary, but they work together to create a powerful campaign. One without the other results in wasted time and effort, and a lack of business growth.

You need to commit yourself to learning how to market to people, since that’s probably why your business is in a stand-still. Unless you know how to market to people; in which case, you need to learn the fundamentals of traffic generation and driving people to your website (specifically ‘targeted’ people).

On that note, by all means, check out the free video series I made for you on how to get massive traffic to your website and generate more leads than you know what to do with… Just head on over to FollowTom.com/Video and get it now.

How to Become an Internet Marketer From Home

Thursday, November 5th, 2009

Revealing proven strategies that work on How to Become an Internet Marketer from Home is what really gets me going. I love to help others get the knowledge they need in order to succeed in Internet Marketing. I am about to tell you several strategies that work but a few key factors must be known first.

The obvious is that you need a computer with an internet connection preferably high speed. Next the correct mindset must be maintained. In other words, internet marketing is a business and it should be treated like a business. You must have dedication to your job and a desire to run the business to it’s fullest potential. To succeed with any goal, determination and focus on tasks at hand must also come as key factors with your business.

New skills and knowledge will be learned throughout the process of putting your system together and you cannot be afraid of a little change here or there. How to Become an Internet Marketer from Home will take a few new skills such as learning how to build a squeeze page, setting up an auto responder for list building, and how to drive traffic to your site are just to name a few.

Be advised, you will need to set aside a few dollars each month for your business to get started. I know you may have read that you can do it for free. This is true only up to a certain point in the business when you will need to purchase a domain name, have a web host serve that domain, and an auto responder to serve your list of subscribers. At this time you should be able to do all of that for around fifty dollars. Where else can you start up a business to make money for fifty bucks?

Build your list of subscribers. Get started if you haven’t already. Any internet marketer will tell you that the money is “in the list”. You do this by building a squeeze page and giving away something of value for free such as a guide or a report. For them to get this valued bit of information, they must first sign up or “opt-in” giving you their name and email address so that you can build a trusting relationship with them so they will buy from you time after time.

Find a plan and not a scam on How to Become an Internet Marketer from Home. There are a few, and I say only a few good membership sites that won’t take you for your money and give you nothing in return. Learn all you can, do your research and take your time. Once you find the niche that works for you, stick to it like glue and repeat.

Make money at home and get started today with a free Internet Marketing Basics guide from http://www.wealthandmoneyonline.com. you owe it to yourself.

How to Earn a Living With Internet Marketing

Thursday, November 5th, 2009

By now you have completed plenty of searches on How to Earn a Living with Internet Marketing and really haven’t come up with any one-given solution to a system that is relatively easy once you have a few basics down. I’ve been in your shoes before and it is simply terrifying once you had to learn new skills.

Let me start out by saying that several of the basics come natural after a while but in the meantime, I’ll give you a few tips to help build your confidence and get you started on a path to success if you so choose to go this route.

A proper mindset is a must. Determination, dedication, and the desire to succeed needs to be your main focus. This is not a “point and click” or “get rich quick” business and it will take some hard work to get things rolling. A procedure needs followed and a system in place for you to be successful.

How to Earn a Living with Internet Marketing depends on you and how much knowledge and skill you apply to set the pace for your future and this can be accomplished in a very short amount of time. Start by finding something that you have an interest in and know a little about. This will make the rest of the system easy.

Next you’ll need three things. A domain name for your niche, a web-host, and an auto-responder. These three tools will separate you from the majority of people trying to be an internet marketer. A domain name makes your site name look more professional than a blog name. A web-host is needed once you get a site built, and an auto-responder will build your list of subscribers to market to.

Set up a squeeze page first with something of value you will give away for free in exchange for the persons name and e-mail address. After several auto-responses, tell them why they will need product “X” in order to succeed in finding the solution to their problem. Build the trust, then make the sale. Utilize the facts and fill them with valuable information, (people like facts and statistics). Then to get them to your site, write articles, join forums and talk about it, social media sites are all good places and ways to get traffic to your site.

This information is only skimming the tip of the iceberg but once you get your system in place all you have to do is get good at what you do then repeat again and again. You will be able to tell your readers How to Earn a Living with Internet Marketing using your system. Most of all have fun at it.

Make money on the internet is fun and easy. To learn more go to http://www.wealthandmoneyonline.com and get a free Internet Marketing Basics guide to get started.

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