Archive for the 'Marketing' Category

Can You Make Real Money Online?

Thursday, November 5th, 2009

Can you make real money online? The answer to this is a resounding yes! However, you will also need to approach these online money making opportunity with a keen eye. This is needed to avoid the sites and services that might be somewhat dubious. Thankfully, there are enough worthwhile online earning opportunities for those looking to supplement their income.

These worthwhile opportunities come in the form of selling things via online auctions, freelance writing, and data entry work, affiliate marketing programs, getting paid to blog opportunities, optimizing message boards, and even filling out marketing surveys.  All of these opportunities are legitimate provided they come from legitimate sources. That is, if someone is advertising a job and is not soliciting anything, the odds are in your favor that this is a decent offer. If it seems shady, well, it probably is shady. Let’s take a look at a less than honest example….

There are a number of ways to make real money online provided you are working with a legitimate site and not a dubious one.  For example, and there are a number us data entry ad transcription jobs available online.  However, there are a number of scams which involve paying money to learn how to acquire data entry and transcription jobs. Any service requesting payment for obscure information on the subject of data entry or transcription should be avoided.  Instead, simply respond to online advertisements from legitimate companies looking to hire outsourced work. They do not charge fees and are often reliable.

Here is a little advice: if you in doubt about a company’s offer to make real money online simply perform a little research. Most scammers get exposed online rather quickly and those who are good companies are often lauded. So, never jump into anything without double checking and stick with good companies. This way, you will definitely make real money online.

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Long Term Advertising Helps Small Businesses Get and Retain Customers

Thursday, November 5th, 2009

These days, there are two very important keys to small business success. One of those keys is long term advertising and the other one is customer loyalty. There are many different ways small businesses can market online these days, but here are two methods you can start implementing right away to help you achieve those two goals and grow your business. Luckily, they are neither expensive, nor difficult to implement.

At the core of both of these concepts is the idea that your customers will be loyal to you if you are honest with them and if you provide them with good, quality information.

The first thing you can do is start an article marketing campaign. Some marketing studies show that as many as eighty percent of people go online to search for information before making a purchase decision. Providing them with free information they can use to do their due diligence is an effective, cost-effective way to boost your marketing efforts.

Pick a topic you are familiar with and that your customers are interested in and start submitting articles to online directories today! An article marketing campaign will establish you as the go-to-person in your field and help get the word out about your business. Plus, once your articles are online, they stay there forever. This means that now and long into the future, your articles will be bringing new customers to your business.

Another great long term advertising method is direct response email marketing. This is a must for any business owner who wants to get new customers and build customer loyalty.

Offer great information in the form of a free e-course or a free report to those individuals who opt into your e-mail list. A great call to action and an autoresponder on your website will not only help build relationships with your existing customers but also build up a targeted list of clients that you can email for years to come. Prospects who sign up to your email list have already qualified themselves: they want to get to know you better and hear what you have to say.

Regardless of other methods you use, online and off, to promote your business, you’ll definitely want to include these long term advertising methods. Advertising for long term success and building customer loyalty is often as simple as providing your clients and prospects with quality information they need, when they need it.

Find out more about long term advertising for the success of your business at http://www.KaseManagersMarketing.com.

5 Promising Free (or Nearly Free) Web Analytics Tools

Thursday, November 5th, 2009

If you’re an Internet marketer, you need to test everything you do, and the way to find out whether your squeeze pages, sales letters, and blogs are working is by tracking. This usually involves putting a snippet of code onto your page so that the tracking system can follow its process. It’s rarely difficult, if you know anything at all about HTML, but testing and tracking for lead generation and sales are definitely two activities you cannot afford to overlook.

There are several different tracking sites online that give you stats free or for a very minimal charge. Let’s look at some of them. Not all of them will be for you, but most of them are suitable for just about any project. Here’s the list:

1. Google Analytics

This is a very comprehensive tracking system and it’s getting more sophisticated all the time. Who’s surprised? It’s Google, after all. Getting it working is simple. You just grab the code and pop it into your HTML right above the closing body tag ().

2. Yahoo Analytics

Though this service is also free, it’s an adjunct of Yahoo Search Marketing, AKA Yahoo pay-per-click (PPC). It’s just as easy to set up, but Google really has the analytics market sewed up. Yahoo would have to come up with a more robust system that applies to all web pages and that’s not just tied to PPC advertising to compete.

3. Crazy Egg

This service isn’t as complete as Google’s, either. However it does have some cool features. Not only does it track where your visitors are clicking, but you can see in vibrant color exactly where they click and how many are clicking.

4. My Blog Log

Great site for tracking your blog and for being social. My Blog Log is easily installed in a WordPress blog via a widget, and it tracks visitors, where they came from, what they read, and what they clicked. And if you pay $3 a month or $25 a year, you get to see stats as they happen and many more than you do with a free account.

5. 103 Bees

It’s actually 10 “cubed” bees, but well… It’s a great site, no matter what you call it. Use it as a plugin for your WordPress blog and learn what keywords people searched, what long tail phrases they searched, what stop words were found (stop words are what make search engine spiders halt in their tracks), and if you have less than 100,000 visitors a month, it’s like $1.50. There is a free trial, though, and it’s a site worth checking out. 

Whether you have a squeeze page, a full website, or a blog, tracking is very important. If you’re not tracking things like visitors, optins for lead generation, or what people type into search engines to find you, these are things you really need to know. If you don’t know why, we have the solution. At the ListBuilding Club, marketers of any level can learn about everything from lead generation to testing and tracking and beyond. Visit http://ListFormula.com today and become a member.

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