Common Website Mistakes That Make Visitors Leave Your Website
Tuesday, March 30th, 2010Your website is important to you and you want visitors, yet traffic seems to avoid your website. Unfortunately there are things that can prevent your website from reaching the full potential it should. Common website mistakes can prevent visitors from visiting your site or staying long enough to learn anything about what your website offers.
Does your website have a flash movie intro?
As cool as you think that flash introduction is, have you asked others what they think? The flash movies may not load on different browsers. Some people are still on dial up. Even if that seems dark ages to you, think about dial up, think about people who are in remote areas who do not have fast internet. Your flash movie will keep them from going to your site.
Is your website an eye sore?
This is a surprisingly common mistake. I visited a site that was bright green with hot pink and yellow swirls on it. Unless that site was giving away money, I was not about to stay. Have people who are not afraid to disagree with you look at your website. Ask if they like the look, you want readers to stay. If your website makes them feel sick then they are going to leave.
Are you talking features or benefits?
Most every website involves selling something. That something may be a product or service, but it involves selling. On your pages you want to talk about benefits. Stir emotion in your readers, get them involved. The soft light from this lamp will make you look younger. Getting laser hair removal will mean smooth sexy legs all summer. These are benefits that keep your visitors on your business website. Even a personal website involves selling yourself, so let the readers know how you can make them laugh, cry or otherwise bring emotion.
Did you write for online reading?
Look at various websites. You will notice that most websites have short paragraphs. Lists and highlighted text are common. There are spaces between paragraphs. What you will notice is that most of the writing can be scanned. Reading long paragraphs online is hard on the eyes. People are often busy so they also like the ability to quickly scan for information needed. Make your website easy to read and it will really help.
How can you avoid these mistakes?
The common website mistakes are problems with not thinking about how other people see your website. While you may have a certain vision for your site and think everyone wants what you want, think about others. Ask people you know for honest opinions on your website. Ask them to use different browsers. When you stay focused on the reader your site will grow.
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MJ Schrader has a goal of “making your inner rockstar shine in your online business and life” which is reflected in her amiable and instructional forms.
Make your inner rockstar shine and visit http://RockstarGuideBooks.com today.
