The words website design and website development are basically two sides of the same coin. A website to be complete and running in the World Wide Web needs both designing and development. Thus, for a person to create a proper web page, the difference between the two needs to be clearly defined and differentiated.

Designing as we know includes the whole gamut from planning to execution. In the web world, designing a website usually refers to the process of coming up with ideas and incorporating them, usually through graphic software like Adobe Photoshop. When a web designer designs a web page, he actually provides the framework for the look and feel of the web page. This includes the whole appearance of the website, i.e., the colours used, the layout, were to put what images, interaction and interactivity and so on.

It is thus vitally important for a website designer to be very imaginative and creative in his outlook. At the same time he should have some basic understanding of the back end development work that goes behind developing a website. Having some prior idea on the technicalities of developing a website helps in the process of coming up with the best designs for a web page. Thus the designer should use his artistic talent and knowledge of the savvy designs to design a website page which is what the clients usually look for.

On the other hand, website development deals with the ‘how’ part of converting the website design to something that is LIVE and viewable to the users of the world wide web. In other words, it is the where the developer uses different programmes and codes to construct the back end of a website, like Notepad, Dreamweaver and so on.

Simply put, web development refers to the non-designing aspect of developing and building a web page, using various forms of scripting languages like JavaScript, PHP, ASP, ASP.NET and Coldfusion and so on to name a few. The web developers uses all this various scripting languages to put functionality to a otherwise dormant website design. It is the job of the website developer to use good web development principles, which will ensure the website to load smoothly and without any glitches.

Another point that the website developer needs to keep in mind is the usability of the website that he is developing. Here ‘usability’ means how the website will be viewed by the user in their environment. This is something very important because the website developer has to take note of all the different website browsers available and thus will have to do a lot of testing to see that the website looks the same in all the different platforms. Though sometimes very time consuming, this is something that just cannot be ignored.

Either way, to make a great success of a website, the website designer and the website developer needs to work in unison. Even though both of them have different roles to play in the overall development of the website, a proper co-ordination between the two is very essential.

At Contadgreen all the latest website designing and website development tools are used to come up with the most dynamic of websites possible.

If you are an internet marketer, you need to be able to build your squeeze page fast. The reason for this is that you need to be able to collect subscribers as fast as possible. So, in order to build a squeeze page fast, you need some tools to help you. Here are four steps to building a squeeze page fast:

1. Pick your headline. A good headline could be the difference between zero subscribers and hundreds. A good headline should have a sales pitch feel to it because it gets your visitors attention right away. This is the point where your visitor decides whether or not they are going to stay on the page. It’s your job to get their attention quickly. Use a headline that looks like, “Discover the Best Kept Secrets to Growing Juicy Tomatoes”. It will be different for each person because they will all have different topics.

2. The next step to building a squeeze page fast is choosing bullet points. Bullet points are a list of benefits that your visitor will get for subscribing to your newsletter. Make these simple and truthful. Don’t lie. You want your visitors trust, remember? Instead, you could create a list of questions they will have answered when they subscribe.

3. Now you’ll need a software to create your squeeze page. If you do a Google search for “free niche builder”, you will find a software that you can download to create your page. Most of these software systems consist of several steps to be taken. Once you complete the steps you will have your squeeze page.

4. Finally, you will have to get web hosting. Once your web hosting account, you will need to upload your squeeze page file to your it. To do this you will need an FTP software. You can also find free ones by doing a Google search. This is the step you need to take to get your site live on the internet.

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Tips serve their purpose but are of limited benefit, which is why it is better to offer methods. Making your action buttons bigger, cutting your copy in half or making the page ‘cleaner’ are all good points, but they do not apply to everyone equally. Maybe you have already followed all of the tips and made those all-important changes, but your conversion rates still are not where you would like them to be.

The following are six methodologies you may wish to consider. They will help you to evaluate your landing pages from the viewpoint of your visitors and make your page someplace that they might like to stay awhile and perhaps even convert them to a customer.

#1 — Value Proposition: This is at the top because it is the most important. This is something like the sum of the equation. The other five factors either add to or subtract from the value proposition of your landing pages.

#2 — Relevance: When your visitor arrives from some distant link, do they see what they were expecting to see? This is incredibly important, because if the visitor arrives and sees something completely different than what the link offered, it feels dishonest. Be sure that the context of your marketing and your website are all consistent with one another.

#3 — Clarity: Your landing page has to be easy to understand, even for the casual visitor. Someone should be able to skim what you have to offer and know exactly what that offer entails. In particular, make sure that the reader knows how your product is beneficial and how to order it without undue hassle.

#4 — Urgency: The benefits are clear. The offer is easy to take. Make sure that the offer must be taken now. They came to the page because they felt that you could fill a need or desire. Deadlines and one-time offers will create a feeling that the offer should be taken immediately because there will never be a better time.

#5 — Anxiety: This is somewhat of a counterpoint to urgency. Look for those things that would make a visitor reluctant to convert. If you have not built trust or credibility with customers and potential customers, they will be anxious about giving you money or contact information.

#6 — Distraction: Does the page have any elements that are not relevant to the product or service? If your page is too “busy” or there is simply too much information to process, visitors might just move on without making a commitment. Remove any product options you do not absolutely need, along with any extraneous links or information that have little bearing on the benefits of your product or service.

These six factors combine to create everything that you should need to make your landing page more effective in converting the casual visitor to an active customer. Make a few changes and test it out. See what processes work for you and do not be afraid to do something a little differently than before. Sometimes a little change can make a very big difference.

Katie Stevenson ~ is a highly successful and productive freelancer; with expertise in all aspects of commercial writing. Katie has experience in everything from writing web documents and print articles to editing short projects and full-length eBooks’. She is also a speechwriter for major corporate executives. Contact Katie at http://www.freelancewritingdesk.com