In today’s times, company’s online business is an avenue which no company can choose to ignore. Some of the major successes online have been transitions where offline concentration has given way to a more robust online setup. To keep up with the trend it is imperative that businesses not only channel their expertise making their websites better by simply introducing feel good changes, but also back them with structured data analysis.

What does business approach to analytics for your website mean? I will touch upon a few here

i) Move away from thinking your website to be just a set of html pages.

ii) Using tracking tools on your website – Google Analytics is a popular one.

iii) Tracking what keywords work for your website.

iv) Assigning goals for your visitors to know where they move out of your conversion cycle.

v) Tracking each content point and knowing which content caught customer attention and what they did not like.

vi) Know what sources are sending visitors – check if your website caters to the type/segment of visitors coming from these sources.

vii) Know which pages are best performers – which ones do not get any attention – worse the ones that give the maximum exits?

viii) Track the time visitors spend on the website – indicating the interest level that is being generated?

Where does the actual value lie?

- You are able to get the data about visits on your website – but strategic analysis of data to know if it meets your visitors’ needs is important. How that analysis is structured to give the right perspective is something that will differentiate a winning strategy.

- You know about conversions numbers but what flow helped visitors convert is a key to improve your web strategy. How to introduce supplementary flows for better conversions based on data is something that is usually unknown.

- You know where you are stacked against your competitors but what practical improvements you can make based on the data is something that is critical.

Our exposure to the online business space over the years has helped us to understand the finer nuances of websites and strategies related to them. Implementing analytics is one part that we treat elementary as compared to how one should use this data to facilitate actual online business growth. For everyone who connects strategically to their website, the scope of analytics has immense value and it is a hard cultivated expertise which we keep honing each day.

This article comes from The Web Strategy Company, the online resource for industry specific strategies and tactics. We publish articles on a daily basis that focus on using your online presence to address key business challenges including sales effectiveness, business growth and financial results. This website is a knowledge centre produced by AftertheNet, a leading global web strategy consulting company. We have worked with clients across the globe in many industries, bringing them ideas, process and expertise in making their online presence a strong pillar in addressing business challenges.

As a senior member of the team at The Web Strategy Company and its parent AftertheNet, Yan uses his diverse online industry experience to bring to you cutting edge ideas and strategies. These are not only easy to understand but also simple in implementation. You will readily identify with his articles and see these connecting to your day-to-day practical business challenges.