Google Loves Unique Content
One of the basic principles that needs to be understood whenever you are working on the Internet is that it is entirely driven by words, at least in the eyes of Google, Yahoo and Bing. If you want to make any kind of money online through search engine optimization, you need to think about the words that are on your website.
I am not necessarily saying that it is a bad thing to have audio or video on your website, as a matter of fact these are excellent for you to include. Video is made more for people who are visiting your website, and you can certainly increase your bottom line considerably. Words, on the other hand, are what the search engines are interested in, so make sure that you use them wisely.
One of the most important things for you to do in your search engine optimization efforts is to make sure that everything you are using is unique content. There is a lot of talk about how much Google likes or dislikes duplicate content, but it is always a good idea to make sure that you lean towards the conservative in this regard. Not only is it important for you to have unique content on your own website, but any articles that you distribute should be unique as well.
Whenever you do this properly, you will reap the rewards of additional search engine optimization benefits. Google will give you additional weight to the search engines, which will help your website to rise to the top of the listings.
Thomas J. Alexander is a successful online marketer. One of his more recent niche projects is about large area rug sales. See his latest articles on the topic at: LargeAreaRug.org