10 Mistakes to Avoid With Your Internet Marketing Squeeze Page
Internet marketing is a great way to generate revenue but it can also be challenging. You need to be able to do online research and connect with the right people. You never know who will make it to your website but once there you need to get them to subscribe so they can provide you with the profits you anticipate. Squeeze pages are one way of building a potential customer list. They allow you to capture email addresses so you can continue to stay in touch with those that have visited your site and opted in. However done wrong and it can lead to disaster. Here are 10 mistakes you need to avoid with your internet marketing squeeze page.
1. Avoid Boredom – Many make the mistakes of setting up a squeeze page and then forgetting about it. Using a single squeeze page that holds only one message or article will have people opting out in no time. People want to receive value, something interesting, and something that captures their attention. That’s why you need to keep the content of your squeeze pages fresh.
2. Avoid Small Print – When your message on your squeeze page is small print your pages won’t look professional. It will look like you’re trying to hide something if you use too small of font. Convince them to subscribe without making them use a magnifying glass to read your message.
3. Avoid Big Print – While you’re not supposed to font that’s too small, you also don’t want to use font that’s too big. Stick with a standard 10 or 12 point font and make your message clear so that your internet marketing squeeze pages are a success.
4. No Hard Sells – If you want to loose someone quickly use a hard sell approach. Nothing turns people off faster. Remember you’re trying to get these people to subscribe. So you need to seal the deal without being overbearing.
5. Avoid Exclamations – Putting an exclamation point at the end of every other sentence reduces the message an exclamation is supposed to deliver. An exclamation is about excitement so use it appropriately.
6. Don’t Use The Wrong Colors – Colors that are too bright cause the subscriber to have to grab for their sunglasses. Colors that are too dark are hard on the eyes. Too bright, too light, too dark – all of these will have your visitor hitting the back button faster than you can say “hi.” You want to choose colors that are easy to read and that are attractive. You want to use a different color occasionally to catch your visitor’s attention. When designing your squeeze page keep in mind that both the background and font colors need to be considered for your internet marketing squeeze page to be successful.
7. Don’t Use Too Much Code or Script – A common mistake is to create an internet marketing squeeze page that has so much code or script that it’s not compatible with all browsers. Don’t make your visitors have to choose a browser just to view your page. Instead keep the code simple so that all the browsers can read it.
8. Avoid Animation – Skilled designers love to play with animation. Although it’s attractive once it’s loaded the problem is it takes forever to load and for those with a slower connection it’s annoying so they hit the back button completely missing your squeeze page.
9. Don’t Rush Your Website Design – A common mistake is to quickly throw together a website and get it launched. The problem is that pages can crash because scripts weren’t properly tested. That will annoy your subscribes and send them off to another site. So take the time to test your website before you open it up to your visitors.
10. Don’t Forget About The Competition – You’ve plenty of competition so you need for your potential customer to know why they should choose the opportunity you offer over the thousands of others out there. You need to be able to close the deal and capture that client’s email on your internet marketing squeeze page.
Your internet marketing squeeze page is designed so that you can turn visitors to your website into subscribers. If you avoid these 10 common mistakes you’ll be on the right road to success.
For a more in depth and informative look into internet marketing as a whole you can always refer to http://www.internetmarketingsbestfreeguide.com/ The guide was developed for the beginner in mind and caters for struggling internet marketers who simply can’t work things out.
Author: Mark A Briody
Article Source: EzineArticles.com
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