Do Internet Marketers Tell Lies?
There is a lot of negativity surrounding internet marketing. There are many people who strongly believe that internet marketing is a waste of time. They think that internet marketing is a giant con, foisted on people by skillful entrepreneurs who press all the right buttons in order to get people to part with their money. Do internet marketers tell lies? Unfortunately some of them do and that doesn’t help the reputation of the industry.
I have often said that someone (perhaps even me if I can find the time to organize all the information in a proper fashion) needs to publish a definitive work on internet marketing ethics.
However, having said that, it is also necessary to point out that there is a fine line between telling lies and using tried and trusted selling techniques. For example, many of the people who have a distrust of internet marketing also probably have a distrust of salesman in the offline arena. But that doesn’t stop them from going out and buying a new car or a plasma TV or whatever. They make jokes about sales people but still end up buying from them.
So what are the issues then? What is the difference between acceptable marketing techniques and foisting untruths on unsuspecting buyers?
These are not easy questions to answer but in order to make a start I want to give you an example which highlights the issues.
There are numerous sales pages on the internet that have a common thread. The owners claim that they were all sucked in by clever internet marketers and spent thousands and thousands of dollars on buying useless products. They incurred huge debts and their family circumstances, even their marriages, were under threat. But then they discovered the secret to making money online and they want to share it with you so that you won’t have to go though what they went through. They then proceed to outline the numerous features and benefits of whatever it is that they are trying to sell to you.
Does that sound familiar?
I’ll bet it does and what is more I’m sure you have purchased their product or service, in the hope that you can achieve the success that they claim they have achieved, but without the pain.
I’m also willing to bet that may of you have found, as a result, that you are in the same situation that these marketers were talking about. You have started to rack up some credit card debt on internet marketing products and services but you still don’t have a significant online income.
So, were all these marketers telling the truth? I think the answer is both ‘yes’ and ‘no’.
I guess the term that is bandied about on the internet is hype. This term seems to refer to the sales-speak that is used to try and build up customer confidence and trust with the aim of securing the sale. The age-old principle of buyer beware certainly applies here. Prospective customers need to learn how to filter out the hype and to make sure that the product or service is meeting their immediate needs as well as contributing to their online success.
Internet marketers need to learn how to use marketing techniques to secure sales but they also need to use that knowledge responsibly. One way of doing that is to focus on building a continuing relationship with their customers. They need to do that anyway in order to grow their business. But at the same time, their customers are receiving an assurance that the marketer does care about them and will provide for their needs in a variety of ways, not always through sales of products.
Perhaps the core of the issue is that people who are serious about making money online must develop a planned approach to growing a business. Don’t focus on making quick money. It does happen but it probably won’t. Forget the claims of how a 22 year old high school drop out made $23,000 in one month selling Clickbank products, using a secret formula which he now wishes to share with you. Instead, focus on growing a business using established techniques and with mentoring advice from experienced internet marketers.
As you do that you will no doubt use some hype in your marketing. Use it responsibly and don’t insult the intelligence of prospective customers.
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Author: Ian J Purdie
Article Source: EzineArticles.com
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