How Design Affects SEO in Web Design Packages
When SEO is discussed, the focus is normally on producing valuable and keyword-optimised content that attracts traffic and links. However, when it comes to web design packages, design can also play an important role in improving your SEO. In fact, if you don’t get your website designed by someone who knows what they are doing then you could be missing out on a large amount of valuable targeted traffic.
Focus on Usability
One of the most important factors of a well-designed website for SEO purposes is its usability. A website with a clear, user-friendly menu with text-based links to the relevant destination pages makes it easy for people to find where they are going as soon as they arrive on your website, as well as allowing the search engine spiders to find their way around.
A site with good usability also encourages visitors to stay for longer rather than bouncing straight off. This gives them more opportunity to engage with your content, and as a result they are more likely to link back to your website, which will again help your SEO.
Anchor Text Links
To make life even easier for the search engines to index your site, make sure that you include anchor text links pointing to relevant pages. If you have a number of links on one page pointing to the same destination, then make sure that the first link on the page is an anchor text link rather than an image link as this will again give your SEO a boost.
Be Careful with Flash
Flash and Javascript are popular on websites because they can add animations and make a site look more interesting. But as far as SEO is concerned they will not help at all. This doesn’t mean that you can’t use them, but be careful.
If your site is heavily focused on graphics and Flash animations then this may look good, but it will be harder to take advantage of the traffic boost given by SEO. Consult a designer of web design packages for more advice on using Flash, and if they are aware of SEO then they should be able to advise you on a strategy.
Add a Site Map
Adding a site map allows the search engines to get easy access to find all the pages on your website, and it is something that you should certainly do when it comes to designing your website for SEO purposes. On top of that, it is also useful for visitors who want to find their way around. When you start looking for web design packages ask your designer about this and they should be able to ensure your site has a site map.
Boost Your SEO with Good Design
Design really is important when it comes to giving your new business website a boost in the search engines. Any good designer of web design packages will be able to help you to take advantage of design to improve your SEO, so ask them about this when it comes to finding someone to design your website.
Marcus Miller is a website designer and internet marketing expert with more than ten years experience building and promoting websites.
Marcus’s current venture is Web Design Packages – a new way of buying and promoting a website for your business at an affordable, fixed price.
If you want more than a website and want a way to promote and build your business online, then give marcus a shout: marcus@websitedesignpackages.net
Author: Marcus J Miller
Article Source: EzineArticles.com
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