Salient Features of Good Web Design
It is common knowledge that a website is the online persona of your business. It represents your brand image on the internet. Thus your success as a business enterprise hinges entirely on two factors – the content of your website and its design. Both play an indispensable role in the profitability and longevity of an online enterprise. As an online marketer your website is the first point of contact between you and your customers. Hence, it is imperative to create a positive impression of your enterprise by creating a well constructed and appealing website. A website that captivates a customer’s interest is more likely to gain his business rather than a lackluster website that fails to intrigue its visitors.
Mentioned below are some of the salient features of web design.
• Text – The text on your website should legible and big enough to read. Don’t use text that is contrasting with your background as your visitors would not be able to read it and your efforts would go in vain. Also ensure that your text is placed in narrow columns. This would make it easier for your visitors to read it.
• Links on your page – All the links on your site should have one uniform color to help visitors recognize them from the text and background on your site. Links can be highlighted or underlined to draw your visitor’s attention to them.
• Navigation – Apart from web content, navigation is the most essential feature of a web site. Navigation represents all the bars and buttons on your site and how easily they can be used by your visitors. Irrespective of whether you have excellent content on your site, unless your site is easily navigable by people, you would stand to lose out dramatically. Hence your site navigation should be user friendly. Include components such as a site map to make it easier for visitors to browse your site.
• Images – One very important issue which most domain owners have is the speed at which their pages load. This is crucial since a page that takes an eternity to load would annoy your visitor and he would close it immediately. Hence, to avoid this problem ensure that the images on your page are not too large. Also try to avoid too many flash animations as they could impede the page loading process drastically.
Web design is all about creating that visual appeal and browsing comfort for the visitors of your site. By incorporating a good web design with all the aforesaid parameters you can rest assured that half your battle as far as impressing your customers is won.
Avinash Alex Kallor is a seasoned wordsmith and an ardent social media enthusiast. Currently working as a content developer for a premier SMM company, Avinash is also a prolific freelance writer and has authored numerous articles spanning a diverse array of niches including but not limited to search engine optimization, finance, technology and home improvement.
Author: Avinash Kallor
Article Source: EzineArticles.com
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