The Importance Of Font Size In Web Design
Web designing consists of two different features, web page design and how it is displayed. Web designing constitutes all the aspects such as scripting, layouts, templates etc. While the display contains the pictures, text, font size, font colours, styles etc. Website traffic is a critical factor which is considered several times in the course of building a website. The display of a website is very important in drawing traffic to your site. The main purpose of a Web Designer is to organize content in web site. This organization can be in any form such as groups and subgroups. The content of a website is organized so that the visitor finds what they are looking for quickly and easily.
Most websites face the problem of visitor dropout. This means that visitors only stay for a few seconds and dropout from the page to go to some other website, even if the content they were looking for was present on the website they had just left. The main reason for this attitude is that the content on the site is not organized. Visitor drop out has a bad impression on the search engine. Search engines rank poorly those websites which have a higher dropout rate. Hardly anyone has the time to go through all the material written on the page. Visitors skim the page for the keywords they want and if they find the relevant keywords they go ahead and read that page, otherwise they simply move on to other relevant websites.
The true power in driving more traffic to your site lies in the display of your site. Apart from the look and template of the site there are several other aspects to take into consideration. The most important of which is the font size. Font size plays a vital role in the display of your site. The easier the visitor can read or skim the page the more time he remains on the page.
If the page is able to impress the visitor, the visitor will often return to visit the page and even go through other links on the page. In many cases it’s the font size that invites the reader to read on. You may have visited many web pages where the whole page is technically aligned wrong. This is a very common example of choosing a wrong font size. Although for many of us fonts don’t play an important part in ‘web design’, but this conception is wrong.
If the font size is too big it looks like there is not enough content and the page is just filled by larger font sized content. On the other hand if the font size is too small to read, it seems to the visitor as if the whole page is filled with huge content so that there is no space left for other designs. In ‘web designing’ an optimal amount of font size should always be used so that the reader doesn’t have any difficulty reading the page.
Aya Wilkinson is a Team Leader of Aclickahead.co.uk Writers, having a large number of articles published on various well reputed internet sites. Her writing about latest trends in Branding and Web Designing can be found at Web Design and Promotional Merchandise
Author: Aya Wilkinson
Article Source: EzineArticles.com
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