Web Design Basics – Choosing a Domain Name
You have decided to give your business a presence on the World Wide Web, and have even found someone to help with the web design, but now what? Perhaps the most difficult decision to make, after deciding whether to create a website, is coming up with a domain name for your site. Amateur web designers may be unaware that the choice of domain name is critical to the success of any website.
What is a domain name exactly? Simply, the domain name is the address a web user will type in the address or search box when attempting to reach your site. Also known as a URL (Uniform Resource Locator), the domain name is your websites “home” on the internet.
Before you even think of designing your website, you will want to come up with a domain name that accurately reflects your intentions. Depending on whether you are designing an educational site, a portal for your business, or a spot for sharing personal memories with family, there are different considerations when choosing a name.
If you are looking to create an online presence for your brick and mortar business, you will want to see if your business’ name is available from a domain registrar. A registrar is a company from which you will buy the right to use the domain name. With millions of names being registered each year, it is possible your first name choice will be unavailable. This is where having a unique business name comes in handy.
If your business name is unavailable, there are other options to consider. You can register your name with a less common and less desirable internet extension, such as .org, .net, or .info, though .com extensions are always preferred. If you have a company tagline or short jingle that is easily associated with your business, you can build a site around it as well.
You may quickly find that coming up with the perfect domain name is not as easy as it sounds. Many businesses spend considerable time on this step of the web design process, as the domain name will presumably be a business’ permanent home on the web. Once you have found a fitting name available with your registrar, you are ready to begin building your site.
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Author: Laura X Miller
Article Source: EzineArticles.com
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