Web Design Vs Print Design
As artists, it is essential we develop unified designs that can morph on paper, web and other media outlets to maximize our client’s exposure. However, too often it becomes easy to spend excessive amounts of time focusing on one aspect of the brand rather than the project as a whole. Over the years, the influx of the internet has digitized print work and thus, has combined the texture and look of paper with the luxury and ease of immediate information. But while the web has provided a new outlet for designers on every platform to integrate their ideas into more balanced collections, many are not taking advantage of the situation. The key is to interpret a company’s mission while combining multiple media sources into a common design theme.
When the internet was just taking off, web and print seemed as distant as republicans and democrats. Since then, branching the two worlds together, for both politicians and designers, has become the going trend. A web page dictates how your client’s company is perceived on the wide scale, helping to brand and shape an image apart from the actual stores. And since just about everyone now has the ability to access the internet, obtaining contact with a company could not be easier. Therefore, maintaining a harmonious image across media platforms will synchronize your design while gaining your client potential customers.
Imagine you were approached by an established local coffee shop to design their brand’s new image. The concept has been established and now it’s your job to incorporate the logo, color scheme and bring various other aspects of the store into the website and promotional material. One major challenge to take into consideration would be how the website design will recreate the feel of the store. An easy way to capture the essence of the business is by embracing the store’s interior such as the dark wood cabinets and modern esthetic and replicating these characteristics online. By using design programs, your options are limitless as your imagination so be creative. This will generate a dynamic synergy between the two and will allow the company’s vision to resonate well with clients.
Something else to think about is the company business cards. It’s vital that these reflect some resemblance of the store and website so you should almost always include the logo. Not only would it be a careless mistake to leave it out, but it will also cost your client in the long run. Customers will not make the connection to the store, website or even the baristas, diminishing the business’s appeal. Had there been constancy among the designs, the cards would show professionalism and maintain a positive appeal with coffee drinkers. Besides, why make it harder to remember when it does not have to be?
News websites are a great example of how the print world is taking advantage of the web. By delivering up to the second information to their readers, something impossible for print, designers have emulated hardcopy newspapers and magazines digitally. Just as a newspaper is mostly black and white with lots of text, so are their websites. Keeping the constancy of black text and white pages gives the illusion your reading a real paper with real time information. Had the text been lime green or even fuchsia, the site would not look as professional nor stay constant with the company’s printed copies.
In the end, your goal is to make the client happy while delivering a quality design in the process. These are just a few examples of affective brand imaging but there are limitless ideas on how to bring print and web design together. If one piece of the project looks great but does not work with the overall look, modify it. It’s better to spend the extra time now than let something slip by as an irresponsible mistake. Remember, the more valuable and innovative your ideas appear the better both you and your client will look.
Sarah McMann is an Account Executive at Naples Web Design, http://www.BrianJosephStudios.com and blogs regularly with tips on how to maximize internet marketing, web design and graphic design efforts.
Author: Sarah McMann
Article Source: EzineArticles.com
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