What to Include in a Web Design Proposal
Many Freelance Web Designers and Developers do not grasp how critical it is to the success of their business to write a solid and client-focussed Web Design Proposal.
This is why these pointers will help you to improve on this important aspect and give you the best chance at winning the web project.
A well-structured proposal will go a long way in swaying business to come your way. Writing a properly structured web design proposal is important to the success of your business. You should take care to include the following features.
1. Purpose of Document – It is important that you put a clear case or a proper summary of the background of your business, the client’s details and how the proposal document relates to the development of the Web Project. Briefly detail how the proposal is set out, for example: project overview, site recommendations, project benefits, specifications, project assumptions, cost summary and project phases.
2. Project Overview – The most crucial thing you can do with the presentation of your proposal is demonstrate that you understand the client’s needs and wants. This doesn’t take long; usually a quick Google search will help provide information on your client that you can include in your overview. Now apply (i.e. blend) this background information into the description of the website that is being designed and developed.
3. Client Requirements – This is where you interpret, clarify and define the client’s needs and wants. To do this – of course – you must first perform a detailed requirements analysis by capturing their requirements. Techniques used to obtain this understanding include customer interviews, use cases, and “lists” of website features such as admin control panel, shopping cart, content management system, ajax menus, seo, Google analytics, etc.
4. Specifications – Put simply, how you are going to meet the objectives. That is, how you are going to functionally meet their needs. Describe how the website will work from the clients’ view. In this section you don’t really go into detail how you are going to implement the solution, but more so, you talk about the features. Specify screens, menus, dialogs, and so on.
5. Development Timeline – Detail the steps in the project life cycle such as signing the contract, when development starts (after contract has been signed of course), user acceptance testing and finally, the handover. Try to put a completion date against each step.
6. Project Costing – I strongly believe in transparency when it comes to quoting as clients appreciate knowing where their money is being spent. In your summary break down the costs e.g. development time, hosting, domain registration, software purchases, etc. And finally, in order to also cover yourself, you should include a provision that any additional work will incur additional costs.
Kelly Wilson is a Freelance Web Designer. Her passion is dealing with clients and helping them grow online. She has extensive experience in how to write proposals that give her the edge of her competition. Her website can be found at Web Design Proposal OR Web Design Contract.
Author: Kelly P Wilson
Article Source: EzineArticles.com
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