Why Plan Before You Build a Website?
It is reputed that Genghis Khan, when asked by one of his generals about the over whelming odds his army was facing in one of his battles; Genghis said ” do not worry just kill the one in front of you and we will win.”
It is very much like that when you set out to build a website; it can be over whelming and you might fear to start because the task will seem impossible and that you are just setting yourself up to fail.
Well that is not so if you follow the advise of Genghis Khan, which is one step at a time and you will win and build yourself a site.
You must of course have a plan. I find that before I start things it is always helpful to know where you want to be when you are done. In other words, like a road map with a destination at the end of it.
An end vision, which you keep in your mind as you go through the steps.
There are many steps to take in your “plan” But the very first step and the one that most people miss (and therefore why most people fail on line) is to find out what your visitors want. This is very important and cannot in any way be side stepped.
It is not what you want; but what your customers want.
Your site must be easy to understand and use, it must be the right colour for what you are doing and things must be in the right place. All this speaks of research (I have just Googled ” how to build a website” and there are 351,000,000 sites out there to help) And yes people do do research for the best colours to sell different product as well as the right text to use….you just have to get out there and do the research that is the right first step and in taking that step you will find the next.
This sounds easy enough, right?
Take a look at my blog for more tips.
Richard Haigh.
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