Why Poor Web Design Will Bury Your Website In The Search Engines
Good web design encompasses a number of factors that combine to create an effective website that both looks good whilst performing well in the search engines to ensure that it is receiving a steady stream of visitors. However, many web design companies and their clients are concerned primarily with the look and feel of their website and fail to consider the other factors that will affect how it will rank in the search engines to take advantage of the free search engine traffic on offer. Read on to find out more about how poor web design will bury your website in the 10th page of the search engines where no internet user will be able to find it.
There are three key factors to good website design:
1. Look and Feel
2. Usability and Ease of Navigation
3. Search Engine Optimisation
Too many designers concentrate on look, feel and navigation because that is what they perceive their client wants, to the detriment of the long-term performance and usefulness of the website. How it looks is a very important factor and it is the thing that the client will focus most of their attention on, they are not worried about what goes on “under the bonnet” at this stage, they just want a shiny new website with lots of cool graphics that look great! As a designer it is all too easy to spend too much time on this aspect of the project leaving no consideration to the search engine optimisation elements, it is a delicate balance that a good web design company will perform well.
So what do we consider to be good website design? When the client is happy with the appearance and usability within the parameters set out at the beginning of the project, the optimisation phase should begin. This sounds complicated but it is easy to accomplish by including several simple elements into the website design:
1. Use appropriate and succinct Title tags that will grab the users attention
2. Include the relevant content in the META description and keyword tags
3. Don’t use too many graphical elements
4. Ensure there is enough relevant, keyword-rich content
Effective use of these 4 factors will go a long way to ensure that the website has a well-optimised design that will prove a good foundation on which to build future SEO campaigns. Using these elements properly from the outset means that there is a much better chance of achieving favourable search engine ranking thus enabling visitors to locate the website on the internet. As the site grows, search engine exposure can be increased with more long-tail keywords providing further growth in traffic.
So if you want to make sure that your web design project does not bury the site at the bottom of the search engine pile, make sure it is well optimised from the start. To find out more about our web design services click the links below.
If you are looking for a web design company in the Bury area, click here: Web Design Bury. Visit our website to check out the website design and SEO services we offer, click here: Website Design Bury
Author: Keith R Scott
Article Source: EzineArticles.com
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